As Head of Marketing, you will be responsible for establishing & Implementing strategic and tactical communications plans designed to capitalize on market opportunities and generate demand. Our Head of Marketing will build a creative, integrated, multi-channel marketing department that builds brand awareness and reputation, provides a steady flow of sales leads, and measures the return on marketing program investments. The ideal candidate will be self-motivated, resourceful, and have impeccable communication & leadership skills

What should you be like?

  • Ability to work in a fast-paced company, ready to work on your own or as part of a team
  • Highly structured and organized
  • Ability to take feedback, learn quickly and adapt to new situations
  • A driver of new ideas and suggestions in order to move the company forward
  • Outgoing, social, ready to communicate with employees, customers, and partners across different countries and different organizational levels
  • A genuine interest in new technologies that bring innovation in hospitality

What should you have?

  • University degree in business, MBA preferred
  • Experience in a Marketing Management plan
  • Exceptional knowledge of Marketing strategies, concepts, and practices
  • Strong project management & performance measurements skills
  • Ability to develop strong relationships and work with senior level executives
  • Exceptional written and verbal communication skills
  • Able to compile and analyze performance data to develop metrics that support decision-making for resource allocation and subsequent campaigns
  • Solid business acumen, management, and problem-solving skills
  • Effective time management, organization, and leadership skills

Key Tasks / Responsibilities to include:

  • Develop a comprehensive and aligned strategic marketing plan
  • Implement a strategic plan with the assistance of project managers/stakeholders
  • Manage marketing budget for all staffing, resources and capital purchases
  • Evaluate new media technologies such as blogs, RSS, video, webcasts etc
  • Manage the creation of all marketing collateral and sales support tools
  • Be accountable for measuring and reporting on campaign results
  • Enhance Customer Relationship Management processes & Technologies
  • Perform market segmentation, targeting & positioning for each product line
  • Execute integrated online/offline, search engine marketing, advertising, public relation, trade shows, and other campaigns to generate demand & sales leads
  • Conduct research & evaluation of vendor solutions and manage relationships
  • Work directly with Sales and channel partners to support their efforts
  • Develop a strategic decision-making, prioritization, & governance process
  • Manage & motivate a team of highly skilled sales & marketing professionals
  • Identify areas for progress improvement, i.e. product/project management
  • Maintain knowledge of marketing trends, developments, and best practices